School Ai
School Ai is a platform designed for educators, students, and parents, offering tailored curriculum solutions and insights to help fill the gaps in education. They are reimagining how learning happens when every student has their own classroom-connected Ai mentor from kindergarten to career. I presented two brand directions, one of which became the foundation for the final identity.
Scope
Brand Identity
CreditS
Direction 1
This concept was inspired by the handwritten A+ or a star your teacher might write on your paper. I aimed to convey multiple layers of meaning: School Ai exists to help you succeed and strengthen classroom connections—not to replace human interaction.
Direction 2
This concept draws inspiration from the stencils used in grade school to sketch letters. It embodies the idea of School Ai "filling the gaps" and "connecting the dots" in education.
Final By GOAL