ThredUp
ThredUp is the world’s largest online thrift store aiming to help solve the fashion waste crisis. They aim to showcase that thrifting is about shopping with intention, rejecting throwaway fashion culture, and standing for sustainability. I created and executed design concepts for various marketing campaigns.
Art Direction
Digital Design
Print Design
ScopeCreditSAgency:
HUb
Creative Directors:
Ryan Scheiber, Sam Verdine
Art Director & Designer:
Brenna Vaterlaus
Copywriter:
Finn O’Neil
February faves campaignThredUp’s Valentine’s Day sale featured items that had been “favorited” or “hearted” on the website. Drawing inspiration from grade school Valentine grams and stickers, I aimed to create a fun, eye-catching design that highlighted a variety of products while incorporating the “favoriting heart” into the sale logotype.
THINK SPRING CAMPAIGNThredUp’s Think Spring sale was focused on individuality and unique style. I created visuals with playful “blossom” frames to highlight each person’s uniqueness. I wanted to capture the excitement of sunshine and flowers by playing with vibrant colors and dynamic shapes.
